Web Strategy

Online Promotion Strategy

1. Blogs : Be consistent with postings. Stick to the storyline, be entertaining, informative, and creative. Copy and paste blogs into different social networking sites. Post blogs with blog directories found @ http://www.searchenginejournal.com/ . This only needs to be done once. Promote blog through myspace, face book, twitter etc…

Leave clever comments on popular bloggers sites. People tend to look at you site if you leave informative/cleaver replies.

2. Update social network sites - Develop a schedule and set goals for adding friends and promoting profile. Research open adder programs for face book , bebo, HI-5, Orkut, Cyoworld, etc..

Music profiles : Imeem, iLike, LastFM, ReverbNation, etc… Promote on a schedule.
Twitter : setup Drizzy for Mobile updates. Promote with Hellotext.com.

3. Pod cast : Schedule a weekly pod cast w/ Live365.com, Podomatic, etc…
Create a radio show promoting local artist, promoters, producers, managers, events, etc.. Start Immediately.

Create a tutorial showing people how to subscribe to and share pod cast.
Audacity : is a software used for creating pod cast. Download and become proficient.

Skype : Use for phonecall interviews.

Schedule guest panels for weekly discussions. Create with the goal of education and entertainment.

4. Web casting - Send out a webcast live during each pod cast. Woozyfly.com , Justin.tv, Ustream, etc.. Promote the hell out of it.

Plan live events for live webcast. Host open mics.
Tape shows and release as vodcast. Market to hip hop heads as an open discussion on the current state of hip hop and the future of the music industry.

5. Video Sharing - Be very aware of the videos uploaded to you tube and other sharing sites. Create compelling, highly entertaining , short films, with the idea of spreading ideas virally across the network.

Tube mogul : use this site to distribute videos and analyze data.
Create another you tube site for educational, how-to videos, web 2.0, guerilla marketing, viral marketing, etc.. Become an expert in the field.

Develop as many interactive fan oppurtunites as possible. Live questions via chat, Live Press/Play request, Contests, Art Submissions, street teams, pics of fans, graffiti artist painting trains, surveys, blog comments.

6. Submit EPK to online media. Produce an epk for Drizzy with an emphasis on marketing strategy and work ethic. Create a list of online e-zines, pod cast, internet radio, message boards, news feeds, commercial television, hip hop bloggers, local media etc…, Talk shows, Press releases.
Film entire process and plan for results. Develop as many alternative forms of income as possible.

7. Creative online marketing : Use drop cards as promo for ep, use stamp size stickers and creative flyer designs for street promo, South models, VIP laminates, Video DVD compilation, e-newsletter.